Promoting Your Land

UNLOCK THE POTENTIAL OF YOUR LAND

About Us

Hawridge Land is part of the W.E. Black Group of companies, one of the South East’s leading SME housebuilders, with an unrivalled reputation for location, quality and design.

W.E. Black Ltd was founded in Uxbridge in 1919 and since built over 10,000 new homes throughout the Home Counties, which are today still highly sought after.

We specialise in strategic development land promotion, focusing primarily upon the delivery of planning consents on both greenfield and brownfield sites in the South East of England. Our experienced team have over 150 years of experience in the housebuilding, planning and development industry.

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We are one of the fastest growing and largest independent land promotion companies in the South East of England.

DID YOU KNOW?
As of April 2025, 46% of authorities are unable to demonstrate a five-year housing land supply.

What We Do

We are passionate about quality, which is why we undertake every aspect of the development process ourselves; from buying land unconditionally to managing strategic land promotion, planning, design, build and sales.

Hawridge Land has been at the forefront of residential design and development for over a century, creating award-winning homes and working environments throughout the South East of England.

When dealing with us, landowners have the comfort of dealing directly with decision makers and a well funded organisation. Using highly specialised industry expertise and market knowledge, we work with agents, promoters and landowners to help progress greenfield sites through successful planning consent.

We appoint a winning project team and are constantly working closely with our consultants to seek out opportunities to do the best for the communities we work with and the environments we can protect and enhance.

Our approach provides a continual platform of success for landowners whose land we have promoted, and those we are currently promoting through the planning process.

We understand that each site has its own individual requirements, and we pride ourselves on providing a totally bespoke approach.

By investing in the right solutions from the outset we can focus on maximising development potential and exceeding expectations. Hawridge Land have built a first-class reputation for implementing winning promotion strategies and securing planning permission.

Follow the link below to see how we can help you realise the development potential of your property.

Promoting Your Land

Our Portfolio

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New Homes

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Sites

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Acres

£0bn

Gross Development Value

Amersham

PLANNING STATUS:
925 homes being promoted through the local plan process.

Old Amersham

PLANNING STATUS:
Planning application submitted for 45 new homes and 182 homes are being promoted through the local plan process

Basildon

PLANNING STATUS:
Planning application submitted for 40 homes.

Beaconsfield

PLANNING STATUS:
Appeal pending for 120 homes.

Bishop's Stortford

PLANNING STATUS:
Planning application submitted for 52 new homes, and a further 50 homes being promoted.

Bletchley

PLANNING STATUS:
Planning application for 92 new homes approved.

Bognor Regis

PLANNING STATUS:
150 homes being promoted through the local plan process.

Codicote

PLANNING STATUS:
Planning application submitted for 30 new homes.

Fernhurst

PLANNING STATUS:
33 homes being promoted through the local plan process. The site has been earmarked for development in the local plan.

Framfield

PLANNING STATUS:
Planning permission obtained at appeal for 58 new homes. A reserved matters application has now been approved.

Gerrard's Cross

PLANNING STATUS:
Planning application submitted for 76 new homes.

Hazlemere

PLANNING STATUS:
350 homes being promoted through the local plan process.

Hitchin

PLANNING STATUS:
Planning application submitted for 100 new homes.

Holmer Green

PLANNING STATUS:
Planning application approved for 78 new homes. Reserved matters application submitted.

Hyde Heath

PLANNING STATUS:
25 homes being promoted through the local plan process.

Iver

PLANNING STATUS:
Planning application approved for 43 new homes.

Longwick

PLANNING STATUS:
Planning application submitted for 40 new homes.

Marlow Bottom

PLANNING STATUS:
50 homes being promoted through the local plan process.

Meppershall

PLANNING STATUS:
75 homes being promoted through the local plan process.

Rickmansworth

PLANNING STATUS:
220 homes being promoted through the local plan process.

Upminster

PLANNING STATUS:
101 homes being promoted through the local plan process.

Watford

PLANNING STATUS:
Promoting through the local plan.

Where We Operate

Previous Successes

Billericay

STATUS:
Planning permission obtained for 47 homes.

Datchet

STATUS:
Planning permission approved for 80 homes.

Elstree

PLANNING STATUS:
Planning permission obtained for 74 homes at appeal.

Ockley

PLANNING STATUS:
Planning permission obtained at appeal for 60 homes.

Our Testimonials

We are pleased to be working with Hawridge Strategic Land, supporting them on planning applications and engaging in wider strategic planning discussions. Their attention to detail and thorough approach to every scheme is evident, and they work collaboratively with landowners to help realise their ambitions. We’re proud to play a role in advancing their projects and securing planning permissions. Hawridge has established strong consultant teams and fosters positive relationships with Local Authorities, helping to ensure timely and successful outcomes. We look forward to continuing our partnership as their business continues to grow.
Kathryn Ventham
Senior Director, Twenty5
Hawridge Strategic Land’s commitment to delivering high-quality schemes with meaningful affordable housing provision is what sets them apart. Their ability to unlock challenging sites and navigate the planning process with both vision and precision makes a real difference in meeting local housing needs. It is always a pleasure working with a team so focused on creating places and communities that genuinely benefit people. I look forward to continuing to support their work in bringing forward affordable homes where they are needed most.
Annie Gingell
Associate Director, Turley
We have found Hawridge Strategic Land to be exceptionally professional and straightforward to deal with when representing landowners. They bring a deep understanding of planning, particularly within the Green Belt, and have a proven track record of securing valuable consents where others might struggle. Importantly, Hawridge are backed by their parent company, W.E. Black, who have an outstanding reputation for delivering medium and large-scale developments for over 100 years. This combination of planning expertise and delivery capability gives landowners real confidence that their sites are in the best hands.
Kane Lennon
Managing Director, Prime Plots
We have enjoyed working with Hawridge Strategic Land on residential development sites within the Green Belt for several years and have consistently been impressed by their expertise and professionalism and ability to put together the right team to achieve planning permission, often on difficult sites, as well as their commitment to achieving high quality development. Tetlow King Planning look forward to continuing to work with the team at Hawridge and supporting their growth ambitions as their development portfolio continues to expand.
Andy Moger
Director, Tetlow King Planning
Hawridge Land came to the rescue for our project. The whole experience was very satisfactory. Communication was good, much transparency and a general feeling of efficient progress meant that the land deal went through without a hitch. Comparing with some of our other experiences with developers, I’d give 9.5 out of ten. Nobody ever gets 10 out of 10!
Peter Smith
Managing Director, PJSA
I have worked with the Hawridge team extensively over the last few years, both acting for them in acquisitions of complicated brownfield and greenfield sites, as well as selling to them on behalf of my clients. Des and Lewis have always acted with honesty and integrity in these transactions particularly where they have had challenges that have needed resolving or where they have had to "take a view" on in order to conclude the deal. I have always found them to be transparent in their approach and proactive in taking the necessary steps to meet the objectives of all those stakeholders involved where possible. I look forward to working with the team for the foreseeable future.
James Burke
Director, Colliers
I have been working with Hawridge Strategic Land since their inception, when talking to landowners I find their main concerns are around delivery, this is due to the ever-evolving planning landscape, I can honestly say that the team at Hawridge have become synonymous with delivery of planning consents in the South East. Their tenacious attitude and decades of experience give them a competitive edge when it comes to taking sites through the complex planning system. I wouldn’t hesitate to recommend them.
Simon Cox
Managing Director, Walter Cooper
We are very pleased to be working with the team at Hawridge Strategic Land on a number of important residential led developments. Hawridge’s attention to detail, best in class team and strategic and tactical thinking, sets them apart from others in the space. Their track record in delivering planning permissions, is second to none, and we look forward to supporting the team, as the business continues to grow and thrive.
Iain Gilbey
Planning Partner and Head of Living Sector, Pinsent Masons LLP

DID YOU KNOW?
The Government’s housing target is now 360,000 homes per year. Net additional dwelling figures are: 2023/24 – 221,000 and 2022/23 – 234,300.

Land Requirements

The value of land and the chances of obtaining a viable planning permission is dependent upon many factors that are often variable during the planning process. As experienced house builders, we are very familiar with negotiating costs with Councils, Affordable Housing providers, and others to deliver the most viable solution.

The process of obtaining planning permission is complex, costly, time consuming and uncertain. There are no guarantees in planning and the substantial at-risk financial investment required to successfully promote land for development is often a barrier that most landowners cannot undertake on their own.

We understand that landowners have individual requirements, and we pride ourselves on providing a totally bespoke approach with a number of different contractual options to acquire land. We acquire all our sites without planning permission either unconditionally or via option agreements.

What We're Looking For

Agricultural and Grazing Land

Equestrian Property

Garden Centres and Nursery Land

Golf Courses

Greenfield Land

Industrial and Commercial Land

Large Gardens

Motor Trade Premises

Public Houses and Hotels

Retail Parks

Surplus Sports Pitches

Our land team would be pleased to discuss your land.

We are experts at working with landowners whether they be private, corporate, institutional, public sector or charitable bodies to realise development potential and to maximise land value for residential or mixed-use development.

Hawridge Land will fund the planning investigation, promotion, planning submission and any appeal costs entirely at our risk.

For a confidential without obligation discussion with our land team please using the contact button below and we will get in touch with you.

Promoting Your Land

DID YOU KNOW?
As of August 2025, 74% of LPAs authorities in the southeast are unable to demonstrate a five-year housing land supply.

Contact Us

If you’re considering promoting your land for development please click the button below, for all other enquiries our contact details are as follows.

Promoting Your Land

CALL
01494 415 096

E-MAIL
info@hawridgeland.com

ADDRESS
Hawridge Land
55 Station Road
Beaconsfield
HP9 1QL